Google would then capitalize on its advertising experience and its relatively large advertiser base to achieve a successful and profitable acquisition. This stark contrast between Google’s Ads abilities and Duolingo’s relatively poor ad performance prompted me to think about the possibility of Google buying Duolingo. On the other hand, the Google ads that I receive on Google Search and/or YouTube are very pertaining to my interest and I click on them frequently. Over my 2+ years of daily using Duolingo, I have yet to receive an ad that intrigued me enough to click on it. While Duolingo has been trying to use advertisement as a source of their revenue, IMHO, they have been doing a very poor job. I have recently started using Google Ads again for my own company and for a not-for-profit organization with which I am involved that has a total monthly advertising budget of over $10,000 I now have a better understanding of the power of Google Ads. Since I started using it, I have reaped significant mental benefits while improving both my Chinese and Spanish.Īt the same time, I have been using Google (throughout the article we will use Google ( NASDAQ: GOOG), ( GOOGL) to represent Alphabet Inc.) quite actively, both as an advertiser and as a regular user, same as 60% of this planet’s population. ( NASDAQ: DUOL) on a daily basis for over 860 days as of May, 2021, and am not planning to stop using it. I have been an avid user of Duolingo, Inc. Artur/iStock via Getty Images What prompted this article?
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